Jane Iredale brow colours are ideal for tinting brow hairs the natural way. Formulated with a proprietary blend of high-tech sea minerals that condition and protect brow hairs, Jane Iredale PureBrow Brow Gels will make your brows smoother, healthier and more manageable. They also hide gray and will even do double-duty as a light mascara. ClearPureBrow is suitable for VEGANS. Jane Iredale is a PETA certified cruelty-free brand; they do not test any of their products on animals.