Murad Hydration Hydro-Dynamic Ultimate Moisture for Eyes increases elastin production to firm and awaken the delicate skin around the eyes. Maintains optimal moisture levels for 8 hours.* (*Based on a Murad sponsored study. Individual results may vary.) Benefits: Highly hydrating cream infuses the delicate eye area with moisture. Murad Hydration Hydro-Dynamic Ultimate Moisture for Eyes instantly helps firm and awaken the delicate eye area. Key Technology: - A peptide blend, based on natural elastin, helps to improve skin firmness. Murad is a PETA certified cruelty-free brand; they do not test any of their products on animals.