Joico Daily Care Treatment Shampoo cleanses & keeps healthy hair in balance. Helps control scalp disorders. removes dry skin caused by dandruff, psoriasis and seborrhea. Promotes healthy blood circulation. relieves dry, itchy and sensitive scalps. Please note: Flaking and itching might occur within the first days/week(s) of usage. This is normal. Continued use of Joico Daily Care Treatment Shampoo will give improvement of scalp conditions within approximately 14 applications. pH 4.5 - 5.5