JASON Earth\'s Best Strawberry & Banana Toothpaste uses all-natural ingredients like calcium lactate to safely and gently cleanse delicate gums and promote strong teeth. Deliciously all-natural strawberry & banana flavours encourage brushing and JASON\'s fluoride-free formula is completely safe if swallowed. Trust Earth\'s Best to start your child on the path to a lifetime of good oral health. JASON is a PETA certified cruelty-free brand; they do not test any of their products on animals.