Color Wow Speed Dry Blow Dry Spray dramatically reduces heat-styling time. - Alcohol-free formula - Counteracts porosity common to colour-treated hair, keeping vital moisture inside the cuticle - Forms a high-gloss, protective clear-coat on the hair - A blend of keratin proteins and silk amino acids helps strengthen hair, while panthenol helps soften hair for a healthier-looking texture Color Wow is a cruelty-free brand; they do not test any of their products on animals.