Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair. - Part of Aveda\'s 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*. - Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave. - Aveda Be Curly Shampoo has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences. *Use of the 4-step Be CurlyTM System vs. untreated hair. Organic, Sustainable Please note Aveda are currently in the process of updating their packaging. Packaging of this product is subject to variation from the visual shown.