Aveda\'s innovative formula transforms in your hands from a powder to a light, absorbent lotion then makes magic in your hair; increasing its diameter and creating an abundance of texture and volume. - Aveda Pure Abundance Hair Potion instantly thickens hair by 17%. - Relies on natural bulking agents acacia gum and kaolin clay. - Creates matte texture. - Great for creating a gritty, “second-day hair” look. *Product that has liquefied will not affect performance. Do not allow product to freeze. Organic, Sustainable.