All day straightness and shine with Aveda Smooth Infusion Glossing Straightener. - Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean. - Natural cellulose delivers long-lasting hold to maintain a straight style all day. - Hydrolised wheat protein protects the cuticle from heat damage caused by hot styling tools. - Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood. Organic, Sustainable.