Aveda Smooth Infusion Naturally Straight Styling Crème progressively straightens curls with every use. - As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*. - Organic cassava root helps form a barrier against intense humidity to help you forget about frizz. - Straight styling becomes faster and easier. *After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes. Organic, Sustainable