TIGI Bed Head Dumb Blonde Toning Shampoo with purple toning pigment. Blonde getting brassy? This specially-formulated shampoo is powered by violet toners to banish brassiness and brighten blonde hair, while cleansers and conditioners help refresh, detangle and control frizz. Bed Head colour care for serial hair abusers. What it does: - Increases cool tones and combats yellow and brassy tones in blonde hair. - Hair looks and feels smoother and softer with reduced flyaways and frizz. - Improves blonde vibrancy and adds shine. Key Ingredients: - Purple toning pigment: Neutralizes brassy tones in blonde hair, enhances cool tones. - Polyquatenium 10: Helps prevent and control frizz, static and flyaways. - Amodimethicone: Adds shine to brittle, dull blonde hair.