Created when Laura Mercier founded her namesake brand. Translucent Loose Setting Powder has become a staple in every makeup artists\' kit. Cult favourite and winner of major awards, Laura Mercier\'s “Best in beauty” Translucent Loose Setting Powder is beloved for its instant blurring effect, 16H wear and iconic soft-focus finish with zero flashback. Truly translucent, the #1 Setting Powder* is Laura\'s makeup must-have to set and maintain the colour of your Foundation. Exceptionally milled to deliver incredible staying power without weight or texture so skin looks and feels soft, smooth and flawless from day to night. It\'s no wonder, 1 Translucent Loose Setting Powder is sold every 20 seconds!** In 3 shades for virtually all skin tones including dry skin, combination skin and, especially oily skin. Beloved for Blurring: 92% of consumers say the powder instantly blurs imperfections.**** 16 Hour Soft Matte Finish: sets makeup for 16-hours of transfer resistant wear, with 95% of consumers saying it controls oil all day****making it the best setting powder for oily skin types. Reduces Shine: 86% of consumers say the powder reduces shine throughout the day.*** Feels Breathable: 95% of consumers say the ultra finely-milled powders feel lightweight on skin and allow skin to breathe.**** No Texture: 89% of consumers say the powder doesn\'t settle into imperfections and never looks cakey.**** No Photo Flashback: take the no photo flashback test and say good-bye to flashback with anti-shine powder formula! Truly Translucent: 84% of consumers say the powder is translucent upon application for a naturally flawless look.**** Smoothing Effect: 94% of consumers say the powder gives a smooth look to skin!**** Foolproof: artist-inspired “press & roll” technique ensures the perfect application every time, with 91% of consumers saying it applies effortlessly.**** Best Setting Powder for all Skin Types: oily skin, dry skin, combination skin Laura Mercier Translucent Loose Setting Powder does not clog pores. Dermatologist-tested. Suitable for all skin types, including oily skin, dry skin, and combination skin. Non-comedogenic. Three Shades for Virtually All Skintones Translucent: Perfect for Fair to Medium Skin Tones. Translucent Honey: Sets medium skin tones with olive and golden undertones. Translucent Medium Deep: ideal for medium-deep to deep skin tones. Key Ingredients Vitamin C + E Powders: powerful antioxidants known to support a more even toned complexion overtime Botanical Blurring Powder: silky, finely-milled plant derived powder blurs the looks of pores and absorbs excess oil Skin Conditioning Powder: natural amino acid powder that melts into skin for an undetectable finish Ultra, Finely-milled Texture: becomes one with skin, without emphasizing texture, imperfections, or dry patches *Based on #1 US Rank by NPD Group Inc in Prestige Retail, YE 2020. ** Based on Laura Mercier US wholesale YE2020 ***Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder and Flawless Lumière ****Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder alone