UK #1 Prestige Liquid Lip Colour* Lip Maestro is Armani Beauty\'s first liquid lipstick with a comfortable velvety texture and a luminous matte finish. Lips appear instantly plumper and radiant. The sensual, non-sticky texture offers hydrated and comfort feel. Concentrated pigments offer an intense, seductive, illuminating lip colours. BORN BACKSTAGE - Backstage at the Spring 2011 haute couture show, Mr. Armani requested a result that did not yet exist in terms of colour effect and finish: a plum lip, as intense and soft-looking as velvet. Blending a translucent velvet gel with a high concentration of plum pigments, Linda Cantello created a lip product that was both saturated with matte colour and intensely glowing. A VELVET SENSATION - LIP MAESTRO\'s formula provides up to four hours of continuous hydration and comfort. And just as velvet is renowned for its sensuous, smooth feel, Lip Maestro is composed of a network of bouncy, soft and supple spheres that roll and morph with every lip movement, creating a perfectly seamless colour and an unprecedented soft and fluid sensation. A BACKLIT GLOW FOR A REVOLUTION IN COLOUR - For a truly saturated yet luminous lip colour, Giorgio Armani beauty has created a revolutionary backlighting technology. LIP MAESTRO\'s translucent gel base allows light to interact with pigments and to be bounced back. This results in the pigments appearing backlit, creating lip colours that appear to be radiant from within, for a luminous, velvet glow. SHADE 400 - THE ICONIC UNIVERSAL RED - It took over 90 lab trials to create shade red 400, achieving the delicate balance between the yellow, orange and blue pigments to light up the face and lend a timeless, glamorous mood. “With Lip Maestro, we wanted to create pure, vibrant colours that fit with every complexion. Outstanding, luxurious colours enhanced in a luminous matte formula.” - Linda Cantello, Makeup Artist for Giorgio Armani Cosmetics *Source: The NPD Group Inc. UK, Prestige Makeup Divisions, Lip Colour sub-segment, Liquid lip format, 52 w/e ending 26/12/2020, value sales