Jane Iredale PureLash Lengthening Mascara 7g. Jane Iredale PureLash Lengthening Mascara contains triple-length cellulose fibers (no synthetics) to give you lashes to dream of. - Jane Iredale have added Dex-Panthenol to the formula in liposome form so that with every swipe you add a conditioner to your lashes. - Also keeps formula nice and moist. - Wheat protein thickens, curls and strengthens lashes. - The top-quality brush makes sure you get even coverage and that lashes are separated. - Jane Iredale have eliminated all the harsh chemicals common in mascara. - Sensitivity tested. Paraben free. Jane Iredale is a PETA certified cruelty-free brand; they do not test any of their products on animals.