Color Wow One Minute Transformation Styling Cream is a one-minute styling cream transforms dry, damaged-looking texture into liquidy-smooth, shiny hair instantly. Refine texture and revive your style with just your hands, a flat brush and a nickel-size amount of Color Wow One Minute Transformation Styling Cream. Apply cream to any unruly, frizzy hair and brush through for a glossy, polished finish. This non-greasy/waxy cream adds much needed moisture and a glossy finish! Color Wow is a cruelty-free brand; they do not test any of their products on animals.