It\'s a beautiful feeling. The tingling as you invigorate your scalp. The way you feel with thicker, fuller looking hair. When applied once daily, this invigorating formula featuring Aveda\'s innovative blend of tangerine peel and Japanese knotweed penetrates to help support hair\'s natural keratin. Certified organic amla instantly thickens to help lift hair at the root while a patented bio-fermented blend plus an Ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in. Organic, Sustainable.