Redken Brews silver shampoo gradually reduces unwanted yellow tones in grey and white hair. This purple shampoo will tone away brassiness to leave your hair a true cool silver/grey. For grey and white hair. NYC CRAFTED. BARBER INSPIRED. In 1967 Redken introduced one of the first professional grooming lines for men. Staying true to the heritage the next generation of men\'s essentials is here. Infused with Malt Extract this barber inspired mens grooming line up offers the best in haircare, styling and skin. We have everything for your male grooming need: shampoo, 3-in-1 to shampoo condition and bodywash, cleanse bar, pomade, gels, wax, fibre paste, hairspray, clay, beard oil, shave cream and a famous pH balanced cleanse bar for the whole body.