Redken Brews extreme gel provides maximum hold for a sculpted look. Hold: Maximum Control Finish: High Shine NYC CRAFTED. BARBER INSPIRED. In 1967 Redken introduced one of the first professional grooming lines for men. Staying true to the heritage the next generation of men\'s essentials is here. Infused with Malt Extract this barber inspired mens grooming line up offers the best in haircare, styling and skin. We have everything for your male grooming need: shampoo, 3-in-1 to shampoo condition and bodywash, cleanse bar, pomade, gels, wax, fibre paste, hairspray, clay, beard oil, shave cream and a famous pH balanced cleanse bar for the whole body.