The must-have lipstick goes by the name of Rouge G, the custom lipstick. My shade, my case, my style. Every woman is unique so Guerlain brings you the ultimate luxury of customisable lips. Discover Rouge G de Guerlain, the first jewel lipstick to customise to your style. For this exceptional lipstick, Guerlain has sealed luscious lip care and intense colour into a jewel formula for instant and lasting comfort. Your lips are infused with luminous, long-wear colour. In 1870, Guerlain created the lipstick “Ne m\'oubliez pas”. Today, Guerlain has invented its first custom lipstick with a double mirror: Rouge G de Guerlain. Choose your colour and case to create your own lipstick*. THE ROUGE G LIPSTICK: Guerlain has sealed intense colour and luscious lip care into a jewel formula. Enriched with plant-based polymers and sylver microcrystals with a reflective power, this exceptional formula beautifully enhances lips, covering them in intense and luminous long-lasting colour. Multifaceted, Rouge G is a Primer-Plumper, Liner and Lipstick in one. Jojoba and mango butter help to nourish lips, offering them instant and lasting comfort. Hyaluronic acid and gugul resin help to smooth and plump up lips. Once again, Guerlain allows you to customise your style down to your lips, choosing from a wide range of colours, from the most nude to the most extravagant, to meet your every wish. THE CASE: Designed by jeweller Lorenz Bäumer, the majestic case with the legendary curves and double mirror now comes in a number of styles so that you can find your perfect match. Customise your lipstick! Key Features & Ingredients: - Hyaluronic acid and blurring powders help to smooth and plump up the lips. - Black seed oil helps to hydrate the lips. - Plant-based polymers and silver microcrystals with a reflective power for intense and luminous, long-lasting colour. - Jojoba and mango butter for nourished lips and instant and lasting comfort. Create your lipstick: 1. First, choose your lipstick from a wide range of shades and finishes to match your look: from the most nude to the most extravagant, from satin to semi-matte or even metallic. 2. Choose your case from an array of styles - from the most timeless to the most trendy - to create your complete lipstick and IT-accessory. 3. Customise your lipstick. Discover the new IT-COLOUR collection and collect countless versions of Rouge G de Guerlain! *Lipstick and case are sold as separate items. The new improved design is not compatible with Rouge G lipsticks purchased prior to April 2018. The lipstick is supplied with a disposable plastic top.