This Evolve Beauty Superfood Shine Shampoo has been formulated with natural cleansers from sugar and coconut to gently cleanse scalp and hair without stripping natural oils. The incredible Baobab proteins have been shown to boost shine, strengthen, protect, reduce frizz and tangles as well as boosting softness and smoothness. Organic pomegranate extract rehydrates and protects hair. Also contains soothing organic aloe. Key ingredients: - Baobab Proteins natural and sustainably derived proteins from the Baobab tree. They are a complete hair care anti-ageing solution to help with damage recovery. The Baobab proteins boost shine by 42% and softness by 27% (better than Dimethicone!!). The proteins give intense protection from UV stress and heat, deeply nourish, instantly condition for a softer, smoother feel and reinforce strands for improved strength. - Pomegranate Extract is high in ellagic acid which helps to regulate cell turnover and strengthen the cell membrane. It helps limit hair water loss, it rehydrates and protects hair. - Aloe Vera is a cactus plant that grows in dry climates and has been used medicinally for many centuries. It is known for its soothing and healing properties as well as having moisturising benefits for both hair and skin. Formulated for normal to dry hair. Natural 98.46% Organic 71.69% Evolve Beauty products are vegan.