Ensuring skin is hydrated is essential for healthy looking skin making The INKEY List Hyaluronic Acid Serum a must-have. Hyaluronic acid is a powerful moisture-binding ingredient that works beneath the skin surface and can hold up to 1000X its weight in water. Naturally found in the skin to maintain hydration, Hyaluronic Acid levels gradually reduce over time which can result in dullness, fine lines and uneven tone and texture. Hyaluronic Acid works as a magnet for moisture, helping your cells retain as much of it as possible so that your skin feels and appears hydrated, plump and healthy. Hyaluronic acid acts to: - Target dry skin - Works to hydrate skin - Reduce the appearance of wrinkles - Reduce the appearance of fine lines INKEY Info: - 2% Pure Hyaluronic Acid - Low and high molecular weight, to ensure penetration beneath the skin surface for maximum hydration - Matrixyl 3000 to aid collagen production for added plumping effect - Ideal for all skin types Hyaluronic Acid is a hero ingredient for skin and something INKEY would recommend for everyone. It\'s gentle, hydrating and can actually aid the efficacy of your other products. For this reason, INKEY would recommend using it as your first serum, straight after cleansing and toning. One of the most important factors for healthy, plump skin, is hydration. There is a difference between dry skin, which is a skin type and dehydrated skin, which is a skin condition that affects most of us and is aggregated by lifestyle factors. Even oily skin can be dehydrated. Naturally found in the skin, our Hyaluronic Acid levels gradually reduce over time. Using Hyaluronic Acid topically can help to draw moisture to the skin, which can make skin appear healthier, plumper and reduce the appearance of fine lines. It is not an exfoliant like AHAs (such as Alpha Hydroxy, Glycolic or Lactic Acid), it\'s function is to hydrate.