Inspired by ZOEVA Founder, Zoe Boikou\'s vision that every woman should feel comfortable, beautiful and confident. ZOEVA Authentik Skin Natural Luminous Foundation is designed to allow you to build your perfect natural-looking coverage whenever and wherever you feel you need it. With a wide range of 44 shades that suit all skin tones and undertones, and enhanced with Rose Hip Oil, this foundation empowers everyone to celebrate their individual beauty. “I\'ve always believed that your best self is your authentic self. That\'s why I designed our foundation not to hide, but to illuminate and celebrate your uniquely beautiful skin.” -Zoe Boikou, ZOEVA CEO & Founder