Did you know: traditional sunscreens lose UV protection strength as you are exposed to water and the sun, potentially putting your skin at risk. This is not the case with Shiseido\'s new Expert Sun Protector. Thanks to SynchroShield technology, our sunscreen\'s UV protection becomes even stronger when met with water, sweat and heat from the sun. POWERFUL PROTECTION This face cream protects skin\'s inner and outer layers against UVA & UVB rays. Shiseido\'s latest innovation in sun protection, SynchroShield Technology, allows the lotion to respond to sweat, water and heat from the sun to reinforce the UV protective veil. Profence CEL & NatureSurge Complex help to protect from UV induced ageing, such as wrinkles and dark spots.* KIND-TO-SKIN FORMULA Enriched with skincare ingredients, the face cream helps to protect against fine lines, wrinkles and uneven skin tone caused by photo-ageing. Formulated with NatureSurge Complex, it features powerful anti-oxidant properties to keep the skin protected from factors beyond the sun*. COMFORTABLE, MOISTURISING TEXTURE The Expert Sun Protector Face Cream is water-, sweat- and heat-resistant while staying comfortable, lightweight and invisible on every skin type. Skin is free of stickiness, heaviness and a white-cast. Used on the face, the smooth, invisible finish allows makeup to apply flawlessly. If you would like something lighter in texture and suitable for the whole body, try the Expert Sun Protector Face & Body Lotion. PROVEN EFFICACY: 98% said the formulation has an invisible finish. 99% felt the sunscreen maintains their skin\'s moisture.** 95% felt that the formulation is resistant to perspiration, water and the heat of the sun.(Used on the body) *In vitro test. **Consumer test on 102 volunteers, on the SPF 50+ reference. ***4 hours after application.