Love Beauty and Planet Wholesome Protection toothpaste with Rose and Aloe Vera can be used daily to help strengthen your teeth and deliver a naturally gorgeous smile. With the subtle and delicate scent of rose, this toothpaste with Aloe Vera takes care of your mouth, for a healthy smile. With low foaming agents and no artificial sweeteners or dyes, this toothpaste is kind to your mouth. Plus, plastic-free, aluminium toothpaste tube is fully recyclable, so you can do your bit for our beautiful planet. Love Beauty and Planet believe every small act makes for a more beautiful planet, which is why this rose & Aloe Vera toothpaste is lovingly crafted with a 94% biodegradable formula. You\'ll love the subtle aroma of our ethically sourced, oh-so-lovely Bulgarian Rose oil, for a delicately fragrant taste.