FEKKAI\'S Baby Blonde Shampoo was created for blondes of all kinds—both natural and colour-treated. This gentle brightening and boosting cleanser contains Provence Chamomile Extract to help subtly brighten over time while fighting brassiness. It also shields from the drying, damaging effects of solar exposure, environmental aggressors, and free radicals. Safe for keratin-treated hair. Its scent is a citrus blend with green nuances. Key Ingredients: Chamomile Extract. Grown in Provence, this extract from the chamomile herb contains three flavonoids to help brighten hair. Benefits: Free of parabens, phthalates, silicones, & sulfates. Vegan, cruelty-free & gluten-free. Bottle made of 95% recycled plastic.