All ages and sensitive skin welcome: Helps minimise the signs of ageing you can see, and the ones you can\'t see yet. Provides 24 hours of hydration to reduce dryness. Delivers an instant dose of retinol and a dose of retinol over time to minimise irritation and prolong benefits. Ophthalmologist tested. Up to 250% more renewing power than traditional retinol with Retinol Tri-Active Technology. Results after 4 weeks: 93% saw a reduction in lines and wrinkles. 87% noticed firmer skin. 90% saw more youthful, revitalised eye area skin. Murad is a PETA certified cruelty-free brand; they do not test any of their products on animals.