Discover John Masters Organics Daily Serum with Kakadu Plum & Vitamin C, a potent serum formulated with kakadu plum, the world\'s richest source of vitamin C. An essential for every anti-ageing routine, this lightweight daily serum is packed with skin-brightening ingredients that impart a natural luminosity while reducing the look of dark spots, fine lines and wrinkles. A new and improved formula of this Vitamin C Anti-Aging Serum now contains extract of kakadu plum which helps to brighten and even skin tone. This serum also creates a protective shield to fend off the free radicals that cause premature ageing. John Masters Organics is a PETA certified cruelty-free brand; they do not test any of their products on animals.