A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that\'s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent. Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Colour-safe. Made with Brazilian Hair Expertise for dramatic results. Reduces Frizz and Minimizes Damage Best for Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Ingredient benefits: SOL Seal Technology: With plant-based keratin beads that target hair damage and integrate into hair\'s natural structure to restore, repair, and fuse together split ends. Brazil Nut Selenium: Rich in omega-3 fatty acids and vitamin E to nurture, strengthen, and provide superior moisture benefits while protecting against frizz. Buriti Oil: Rich in healthy fats to deeply condition and smooth dry, damaged hair while bringing vital shine to dull faded hair. Vegan, cruelty-free, sustainably sourced, recyclable packaging.