JOICO are setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen - uniquely nourished and ready for extraordinary body with a natural feel. It\'s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Here\'s Why You\'ll Love It: - Fuller, thicker, bouncier hair - 24-hour style retention* - Provides long-lasting humidity protection* - Instantly adds shine - Rich lather gently yet thoroughly cleanses hair - Adds instant, lightweight body * When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. Key ingredients: - Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair. - Bamboo Extract, fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands. - Smartrelease Technology, packs JOICO\'s triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.