Light as a cloud and cool as can be...that\'s the beauty of Joico Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.. Brilliant Tone Violet Smoothing Foam works its magic on any shade of blonde in just seconds. Natural, exotic oils pair with the most fortified, hair-healing ingredients and a Light Violet Hue to create a multitasking styler that delivers the coolest, bounciest blonde around. Here\'s Why You\'ll Love It: - Don\'t let the whisper-light formula fool you: A dollop on your \'do and you\'ll kick brass right out of your hair… - Instantly tones blonde hair, banishing brassiness in a single application - Maintains the beautiful brightness of cool, blonde hair - Adds luxurious bounce, swing, and movement with a natural, lightweight feel - Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before Key ingredients: - Arginine, a naturally occurring amino acid crucial to hair\'s strength. Products that include Arginine help protect hair and rebuild it from the inside out. - Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. - Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.