Discover Joico Blonde Life Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Here\'s Why You\'ll Love It: - Gently cleanses with rich lather - Free of SLE/SLES Sulfates - Added softness and smoothness - Keeps blondes bright Key ingredients: - SMARTRELEASE Technology, packs JOICO\'s triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear. - Arginine, a naturally occurring amino acid crucial to hair\'s strength. Products that include Arginine help protect hair and rebuild it from the inside out. - Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. - Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.