When you\'ve spent good money on a first-rate colour service, then you need this gentle Joico Color Endure Shampoo For Long-Lasting Color designed specifically to extend your colour vibrancy 33% longer than any other similar cleanser on the market. Here\'s Why You\'ll Love It: - Maintains over 88% of red haircolor between color services - Preserves over 86% of your hair color after 18 washes - Adds strength, softness, and shine - Free-from SLE/SLES Sulfates Key ingredients: - Multi-Spectrum Defense Complex, features antioxidant-rich Green Tea Extract along with UV protection to keep colour looking great. - Bio-Advanced Peptide Complex, provides all the power you need to reconstruct damaged hair from the inside out.