MAD EYES Mascara offers lash-by-lash buildable volume: +112%* volume in an instant. Lashes are thicker, longer and with more curl for 24 hours**. The soft fibre brush is calibrated to increase the density of each lash after every stroke, for spectacular volume and 24-hour**, water-resistant wear. The product\'s unique formula infuses the lashes with skincare properties for evermore beautiful lashes application after application. After four weeks of use, even without makeup, lash fibres are longer, thicker and with boosted curl. Its formula is resistant to tears and humidity. *Instrumental test, 15 panellists. **Instrumental test, 22 women. Instantly: +112%* volume, +96%* curl and +16%* length. 24-hour effectiveness**. Resistant to tears and humidity. After four weeks of use, lash fibres are 15% longer***, lashes are 11%*** thicker with 14%*** more curl, even without makeup. 100% of women agree that their lashes look more beautiful. Ophthalmologically tested, suitable for contact lens wearers. *Instrumental test, 15 panellists. **Instrumental test, 22 women. ***Clinical evaluation by a dermatologist, on 31 women, after 4 weeks of use. - Beeswax coats each lash individually for a defined, clump-free result. Its creamy texture allows you to customise the volume as desired with each stroke of the brush. - Cotton extract acts on two levels: smoothing the surface of lashes and densifying the fibres at their core. - D-panthenol offers resistance and flexibility so that it becomes easier to tame mini-lashes with no risk of them falling out. This active ingredient also helps keep lashes hydrated with each application. Winner of Harper\'s Bazaar Best of Beauty Awards 2020 - Best Daytime Mascara