Conditioning your hair before styling can help to minimise damage, bolster and smooth the cuticle and improve your hair\'s texture, manageability and shine (the ultimate sign of hair health). Introducing the perfect base for your styling regime, NEW Philip Kingsley Elasticizer Elasti-Styler 5-in-1 Treatment has been developed to prime and tame your hair for easy styling. Not only does the lightweight formula improve manageability and add lustre, it contains Elasticizer\'s powerhouse ingredients, to strengthen, condition and add elasticity and bounce for beautifully silky, healthy hair.