This clean, vegan anti-ageing serum, powered by unique superfood Long Life Herb, is clinically shown to strengthen skin so it looks younger, longer. Prevent and address key visible signs of ageing by strengthening your skin. Our powerhouse serum is clinically shown to strengthen skin\'s barrier by 45%* to better resist damaging environmental aggressors, free radicals and stress. The result is stronger skin that looks younger, longer. Our new and improved plant-powered anti-ageing serum also dramatically improves key visible signs of ageing, reducing the look of fine lines and wrinkles while improving texture, tone and radiance. The secret to this skin-strengthening serum for all ages and skin types (including ageing skin) is our exclusive Long Life Herb — now boosted for enhanced efficacy — and potent botanical extracts. With a higher mineral and vitamin content than kale or spinach, Long Life Herb has for centuries been part of the local diet in Okinawa, Japan, where people live longer than almost anyone on earth. This powerful, mineral-rich superfood is responsibly harvested without agrichemicals, pesticides or chemical fertilisers. Packed with clean and vegan ingredients: Boosted Long Life Herb Mineral-rich plant extract responsibly sourced from Okinawa, Japan, now boosted to strengthen and smooth skin\'s texture, while helping to resist visible signs of ageing caused by daily damage. California Poppy Provides antioxidant protection to help defend skin against free radical and environmental damage. Niacinamide Also known as Vitamin B3; helps to protect and strengthen the skin\'s barrier as well as soften the look of fine lines and wrinkles. Helps reduce blemish scarring and dark spots, evens skin tone and fights excess shine. \" After cleansing, smooth 2 pumps over the entire face and neck. Use daily, morning and night.