Retinol Alternative Peptide-Infused Serum A 1.25% pure bakuchiol serum, designed for those looking for a proven alternative to retinol. Medik8\'s philosophy for achieving beautiful, youthful looking skin, includes daily use of vitamin A (retinol). But sometimes in life, you may not be able to include vitamin A in your routine; most notably during pregnancy and while nursing (as it\'s not recommended during this time). Bakuchiol is a plant-based molecule, which has been clinically proven to show similar results to retinol*, yet isn\'t associated with the same risks to mums-to-be or new mums. Featuring 1.25% pure bakuchiol, combined with brightening peptide precursors and calming cica extract, without any scent or harsh additives, Bakuchiol Peptides gently softens all skin ageing concerns and completes an effect skincare routine at any stage of life.** The silky oil texture of Medik8 Bakuchiol Peptides blends evenly and smoothly into the skin morning and night. Suitable for sensitive skin. Key benefits: - Retinol-like performance - Softens fine lines and wrinkles - Visible skin brightening - Calming formula soothes visible redness - Silky, hydrating oil texture Technologies: - 1.25% Pure Bakuchiol - Peptide Precursors - Cica (Centella Asiatica) Extract *trial published in the British Journal of Dermatology **of course, due to ethical considerations the Bakuchiol Peptides formula has not been tested on pregnant women, but there are no ingredients in the formula which are known to be an issue (eg vitamin A or high levels of exfoliating acids). If you are at all concerned, always consult your doctor.