The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin\'s needs. This first-of-it\'s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation UOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.