When Benefit drops a new mascara, you best sit up and pay attention. This new and improved version of the legendary They\'re Real! Mascara unleashes long, lifted and fanned-out lashes you never knew existed. Benefit Magnetic Mascara features zig-zag bristles that grab hold of every last lash and takes them to new heights, loading on carbon black pigments for unrivalled definition. Where it gets really clever is the brush\'s magnetically charged core which pulls out hairs for falsie-worthy extension, making them look +40% longer* . The silky-smooth formula earns top marks too - it won\'t clump or smudge and you can layer-up as much as you like to achieve a killer, full-bodied flutter. Results: - 93% said it was extremely lengthening* - 95% said it lifts and lengthens lashes** - 93% said it gives lashes fullness and length*** *Instrumental test on 21 women **Than bare lashes. Instrumental test on 21 women ***self-evaluation by 110 women after 1 week