What It Is: Available in 12 universal shades, Huda Beauty\'s reinvented Lip Contour 2.0 velvety matte lip pencil applies like butter thanks to its ultra-gliding formula to effortlessly define your lips. The easy application creates a filler-free, fuller looking pout that feels super comfortable too! What It Does: Laying down the lip liner law once more, the Lip Contour 2.0 literally lasts all day - 9 hours to be exact! The formula is also highly pigmented with a velvet matte finish that\'s transfer-, pool-, and waterproof. Your new go-to lip liner also comes with a twist up/retractable design to make it super easy to use, even on-the-go. For precisions masters, the pencil includes a mini sharpener at its base to keep that lead on point at all times… there\'s nothing worse than lining your lips with a blunt pencil! The Formula: The liner is enriched with a nourishing complex of soybean and licorice to naturally plump your pout while keeping it creamy and comfortable.