NEW Revlon So Fierce! Big Bad Lash Mascara takes your lashes from mild to shockingly big, full, and dark for bigger, badder lashes. The creamy formula glides on smoothly and leaves lashes feeling soft and flexible for around-the-clock drama without clumping, smudging or flaking. Lashes appear longer, volumized, and lifted with curl from root to tip with a rich, glossy finish that wears for up to 24 hours. Innovative Lash Tint technology with natural dye pigments gradually tints lashes darker over time so even bare lashes look more defined and intensified in as little as 7 days.