Extreme 24 Hour Hold. Lancôme\'s curvaceous oversized brush gives full lash contact for dramatically full and thicker looking lashes... dramatic volume in a single stroke. Lancôme Hypnôse Drama Waterproof Full Impact Volume Mascara: you won\'t believe your eyes. Directions for use: Place the flat curved side of the brush at the root of the lash fringe and gently comb from root to tip with a zig-zag movement. Turn the brush and use the side bristles to structure, separate and to further enhance lash appearance.