Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h is designed to give an intense black line. The long-lasting gel formula means up to 24 hour hold. Easy to apply with the brush which is included. A favourite of Vogue\'s Beauty Director, Kathleen Baird-Murray: “My problem with eyeliner has always been that approximately five minutes after careful application my eyelids appear to have “eaten” it, or else - worse - it has run south to join the shadows under my eyes. This one stays in place long after it\'s applied, so it\'s a winner.” You can create different looks and intensities with Maybelline New York Eyestudio Lasting Drama Gel Eyeliner 24h. - Oil-free formula holds highly concentrated pigments in a clear gel base. - Smudge-proof and waterproof for 24 hours. - Most intense line for lasting drama. - Safe for sensitive eyes and ophthalmologist-tested. - Contact lens safe.