A Sensual Fruity Floral. Juicy Couture Viva La Juicy Noir Eau De Parfum is for the woman who is sultry, daring and leaves a lasting impression. She likes her eyes smoky and her lips rouge. Never afraid to show off and get noticed, she wears fragrance to feel confident and seduce. Juicy Couture Viva La Juicy Noir Eau De Parfum embodies the limitless possibilities that the nighttime can bring. Sensual and arresting, Viva la Juicy Noir is a succulent blend of ripe berry notes, sultry amber and bright gourmand accents that explore the seductive side of the classic Viva la Juicy fragrance.