Inspired by Asian skincare, L\'Oréal Paris Laboratories introduces THE LIQUID CARE. Hydra Genius Dry & Sensitive Skin delivers pure moisture that penetrates quickly, deeply and continuously - without overloading the skin. Instantly refreshes: Immediately absorbed, the water-like texture rehydrates and reinvigorates the skin. Instantly locks in moisture: The water based moisturiser penetrates deeply for a healthy-looking glow. 72-HR recharge: Aloe water releases continuous hydration and drenches the skin with moisture for up to 72 hours. The Liquid Care: fresh as water, hydrating as a cream.