Our dermatologically tested and clinically proven I'm No Flake* Scalp Soothing Shampoo is the ultimate solution to effectively reduce dandruff and soothe the scalp. The innovative formula consists of a blend of potent, yet gentle ingredients that reduce dandruff, soothe irritation and provide complete nourishment to your crowning glory!Soothe: Aloe Vera & Chamomile relieve and soothe scalp irritation and drynessProtect: Betaine (extracted from Sugar Beet) helps to naturally protect the scalp from irritation, improve scalp moisturisation and boost scalp healthReduce: Dandrilys® helps to eliminate dandruff and regulates sebum secretionPrevent: Piroctone Olamine targets the root cause of dandruff and prevents the production of further flakesCondition: Pro-Vitamin B5 strengthens and restores original shine to hairTried & TestedClinical trials show a marked reduction in dandruff and a significant increase in the perception of improved scalp health after two weeks use.**Tested on 105 people. After 2 weeks, 70% of people agreed they were flake free and 82% felt their scalp was healthier.Our blend of calming essential oils featuring bergamot, geranium and petitgrain delivers a soothing, heavenly scent, making caring for your hair and scalp a breeze.I'm no flake, Dermatologically tested & suitable for sensitive skin, Sulphate and silicone free, Gluten free, Vegan friendly