New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits: Clinically proven to help protect sensitive teeth, Whitening, Plaque removal*, Strong enamel, Healthy gums*, Cavity protection, Deep cleaning and Fresh breath.     Unique formula with an Advanced Cleaning System for Superior Cleaning Action**. Cool Mint for an invigorating lasting cooling sensation. Refreshing double mint with a hint of aromatic herbs.    Caring for your sensitive teeth shouldn't come at the expense of other important benefits. Sensodyne Complete Protection +: All in one daily oral care for sensitive teeth.*with twice daily brushing.     **vs a regular Sensodyne toothpaste. Dentist Recommended Brand**Dentists recommend the Sensodyne brand.1. One complete sensitivity toothpaste, specially designed with seven benefits* *with twice daily brushing2. Clinically proven relief and daily protection for sensitive teeth3. No.1 dentist recommended brand for sensitive teeth. For Claim Verification please contact customer.relations@gsk.com4. Helps relieve, restore* and protect sensitive teeth. *Forms a protective layer over the sensitive areas of the teeth5. Leaves your mouth feeling fresh