1. Shade 4 Dark Brown is a natural dark brown colour - neutral in tonality. 2. A Semi-Permanent Hair Dye with No Ammonia: A non-damaging and a short-term way to colour your locks. 3. A Gentle Conditioning Colour: Formula made with 80% naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy. 4. Enhances your Natural Colour and Boosts Shine, Naturally: Enjoy rich, natural looking colour results that are even from root to tip. 5. Low Commitment Hair Dye: It fades gradually, lasting up to 28 washes and leaves no harsh root line. 6. Doesn't lighten your colour, but adds beautiful tones and depth.7. Perfect for first-time colourers and women who want to enhance their natural colour without the commitment of a permanent colour. 8. When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour. Are you new to hair colour or don't want the long-term commitment of a permanent hair dye? Then Clairol has got you covered. Clairol Natural Instincts vegan conditioning colour is a low commitment semi-permanent hair dye for a boost of colour and shine, naturally. Perfect for first-time colourers or if you want to experiment with your shade and blend away greys. Made with 80% naturally ingredients, the formula is gentler to your hair without any compromise on the colour results. The non-permanent formula has coconut oil and aloe vera, and is free from ammonia, leaving your hair looking glossy and feeling healthy. Its non-drip crème formula with no harsh scent is designed to feel like a conditioner and is easily applied to the hair in just 20 minutes without mess. The colour fades gradually and lasts up to 28 washes, with no harsh root line. It is suitable for all hair types and textures.Vegan conditioning colour with coconut oil and aloe vera, No ammonia and no added parabens, 80% naturally derived ingredients, Lasts 28 washes and enhances your natural colour, No harsh root line, Blends away greys, Dermatologically tested"Are you new to hair colour or don't want the long-term commitment of a permanent hair dye? Then Clairol has got you covered. Clairol Natural Instincts vegan conditioning colour is a low commitment semi-permanent hair dye which gradually fades and blends greys. Offering high-quality colour and mirror-like shine without the commitment, Natural Instincts is the ideal solution for first-time colourers or those wanting to experiment with their shade without the long-term commitment. Made with 80% naturally derived ingredients, Natural Instincts enhances your natural colour with a boost of shine. The non-permanent formula has coconut oil and aloe vera, and is free from ammonia. This makes is it gentle to your hair and works on all hair types and textures. Its non-drip crème formula with no harsh scent is designed to feel like a conditioner and is easily applied to the hair for a flawless colour result in just 20 minutes without mess. Treat yourself to a vegan* conditioning colour that gives you a natural boost of colour and shine, blends away greys, and lasts up to 28 washes leaving you with no harsh root line. Naturally Responsible Colour- Vegan- PVC-free plastic bottles- Recycable carton- Dermatologically tested *Learn more about VEGAN on Clairol.co.uk/naturalinstincts"