Our unique whitening formula gently cleans and conditions while making your pet's coat whiter and brighter. Rich botanical conditioners create a healthy sheen while preventing dry skin and tangled hair. Natural protein highlights all colors naturally. White Coat makes your pet's coat show white.Natural Ingredients. Naturally mild cleansing agents. No artificial thickeners.Promotes Healthy skin and coat. Comforting Aroma.Will not wash away any treatments given to the animals fur.Naturally mild cleaners to prevent skin dryness and irritation.Natural oatmeal to soften and calm the skin.No artificial thickeners, meaning a faster rinse and no remaining residue.Awapuhi white makes your pets coat whiter and brighter.Gently removes dulling build-up and residues that can make white coats look dingy or faded, while bringing out a bright shine for maximum impact. It refreshes and perfects colors to create a beautiful radiant glow. SPA White Coat shampoo intensifies glistening highlights and amplifies mega-watt shine without adding or depositing color. No bleach, peroxide, ammonia or alcohol.Tropiclean is the global brand leader in pet shampoos and dental products with veterinarian approval and clinical trials available to back up claims.