Colgate Plax Mouthwash with CPC (cetylpyridinium chloride) is a clinically proven formula that effectively fights bacteria* and provides 24/7 plaque protection (*plaque bacteria vs brushing alone)Effectively fights bacteria**plaque bacteria vs brushing alone, 24/7 plaque protection** when used twice daily, 10X longer† cooling† vs. brushing aloneProtect your smile for longer with Colgate Plax Active Sea Salt Mouthwash. This mouthwash has a clinically proven formula with active sea salt that effectively fights bacteria* and provides 24/7 plaque protection when used twice a day, so you know you’re doing the best for your smile. What’s more, this mouthwash has the latest FreshFX technology to deliver a brilliantly fresh cooling sensation that lasts 10X longer than brushing alone. Colgate Plax zero alcohol** mouthwash has been clinically tested by dentists and contains fluoride for cavity protection, so you know you’re doing the best for your smile. By using this fluoride mouthwash, you can smile confidently all day. * Plaque bacteria vs. brushing alone.** Formula does not contain ethyl alcohol