Gentle on youFrom cotton seed to packaging, each Simply Gentle product is independently audited to ensure optimum quality, purity and softness.Made from 100% organic cotton, Safer, softer, simply gentleGentle on the environmentToday, 25% of all insecticides are used in the growth of conventional cotton, which results in devastating side effects on the environment, wildlife and ultimately in food chain contamination.Simply Gentle Organic Cotton Wool is grown without artificial pesticides, working in harmony with the environment to support biodiversity using a natural pest management system.Gentle on the farmersUnder our 'sustainable development programme', Organic Cotton farmers no longer have to invest in expensive pesticides, which are a risk to both their health and financial security.And, because we're approved by the Soil Association, you can rest assured that our ethical farming methods are continually improving to help provide a safer future for farmers and their communities.