Keep your teeth healthy and fresh with Colgate Max Fresh® Cooling Crystals Toothpaste. Our powerful formula is infused with cooling crystals, so you will experience a new dimension of freshness. The FreshFX Technology provides a cooling effect that lasts +10x longer**vs regular fluoride toothpasteFreshens and cleans your mouth, Whiter teeth, Fights cavitiesKeep your teeth healthy and fresh with Colgate Max Fresh® Cooling Crystals Toothpaste. Our powerful formula is infused with cooling crystals, so you will experience a whole new dimension of freshness every time you brush. The FreshFX Technology also provides a cooling effect that lasts +10 times longer than a regular fluoride toothpaste.